Finding stylish and comfortable clothing that flatters every shape can be a real challenge. Yet, for many women who wear larger sizes, such options have often been limited. That where this brand steps in a trailblazing label dedicated to high quality, plus size fashion that does not compromise on design, comfort, or elegance. Its focus on inclusivity has redefined what it means to feel confident and stylish at any size. 

A Legacy of Style Across Europe 

Founded in Germany and now serving customers across Europe through its UK shop, the brand has built a strong reputation for creating collections that span every aspect of women wardrobes. Whether you need casual daywear, business appropriate outfits, or striking evening pieces, there a thoughtful design for every occasion. The range is broad, yet it remains focused on true size inclusivity always prioritizing style over mere size categories. 

Designs Tailored for Every Body 

One of the strengths of this company is its use of softly flowing fabrics and cuts specifically tailored for fuller figures. Instead of simply scaling up standard sizes, the design team considers the shapes and proportions of plus sized bodies, giving special attention to fit, drape, and structure. This emphasis on thoughtful silhouette ensures that garments flatter rather than overwhelm, enhancing confidence in every outfit. 

Dresses: 

The dresses collection on the site offers a remarkably diverse selection that truly celebrates curves and inclusive sizing. Whether you are looking for a casual daytime dress or something more sophisticated, you will find a wide range of styles from floaty muslin dresses to structured maxi silhouettes.

The muslin dresses stand out for their lightweight, breathable feel, making them perfect for warmer days or layering when the seasons change. These designs are crafted with fabric that drapes beautifully, giving a soft, relaxed silhouette without overwhelming the shape. 

There are smocked maxi dresses that bring a blend of comfort and versatility. The smocked bodice provides gentle stretch and shaping, while the flowing skirt offers movement and ease. For those seeking vibrant summer pieces, the summer dresses category features bold prints, breathable materials, and flattering cuts that keep things breezy and stylish. Whether you prefer cap sleeves, spaghetti straps, or v‑necks, the variety ensures that every taste and occasion is covered. Many of these dresses are made from fabrics like viscose or cotton blends, enhancing both comfort and breathability. 

What makes this collection truly special is the thought put into plus‑size fittings. The sizing is generous and inclusive, allowing for both extra plus and standard plus fits, which shows a real understanding of different body shapes. There is also consideration for sustainable choices, with some dresses crafted from more eco‑friendly materials. Beyond just aesthetics, these pieces are designed to feel good and fit well, providing both elegance and practicality. Overall, the dress range feels empowering: rich in styles, generous in size, and thoughtful in material a testament to a label that values both fashion and body positivity. 

Seasonal Collections and Variety 

The seasonal lines are impressively diverse. Monthly collections bring together essentials such as knitwear, trousers, tunics, and swimwear, while also offering more adventurous pieces like evening wear, sporty outerwear, lingerie, and accessories. Thanks to this extensive variety, it is easy to build a full wardrobe from the store from comfortable basics to statement pieces without compromising on style or comfort. 

Commitment to Sustainability 

Beyond design, the company mission is deeply rooted in responsibility. As part of a larger fashion group, it is committed to sustainable practices and ethical resource management. The brand emphasizes social responsibility: not just in how garments are made, but in how the business treats its workforce and the wider community. This ethos resonates particularly well in an era where consumers increasingly seek transparency in fashion. 

From Maternity to Plus Size Fashion 

The historical roots of this label trace back to a family textile business founded in the late nineteenth century. Over time, the company evolved from maternity wear into a plus size specialist. By the late 1980s, it had established its identity in plus size fashion, expanding into multiple countries via catalogues, online shopping, and physical stores. Its evolution reflects not just business growth, but a cultural shift making style accessible to a broader range of women. 

Extensive Size Range and Comfort 

In its UK facing shop, sizes typically range widely, offering garments from modest plus sizes up to very generous cuts. This wide size spread means that shoppers do not have to compromise: they can choose vibrant patterns, structured jackets, flattering dresses, or tailored trousers, all in sizes that fit comfortably. The attention to both fit and fabric ensures that every piece offers both style and ease of movement. 

Customer Feedback and Reviews 

User feedback highlights both praise and areas for improvement. Many customers appreciate the high quality fabrics, especially natural materials like cotton, and the flattering cuts. For example, shoppers often report joy in finding pajamas, t shirts, and dresses that feel truly comfortable and well made.

Some point out occasional sizing challenges, as a few items run differently than expected or fit more comfortably on taller frames. Overall, these reviews indicate that while the brand does much right, fit can vary a common reality in plus size fashion. 

Jackets: 

The jackets collection offers an impressive range of plus size outerwear that beautifully combines practicality with modern style. There are lightweight softshell pieces designed to protect you from wind and rain, alongside cozy quilted varieties that bring warmth without sacrificing elegance.

The materials vary widely from water repellent synthetics to natural fabrics so whether you are looking for something breathable for season transitions or a jacket to battle chilly weather, there is something suitable. The design team has clearly thought about different fits, cuts, and lengths, ensuring the jackets flatter a variety of curvier shapes without looking oversized or shapeless. 

Beyond just utility, the collection shines in its fashion forward details. There are longline puffer jackets with clean lines, biker inspired leather look pieces, and classic denim outerwear that lends a timeless and casual appeal. Many items include thoughtful functional elements like stand up collars, adjustable hoods, and zipped pockets, making them versatile for both everyday wear and more formal layering. Even the quilting work is well designed: subtle princess seams or horizontal patterns that do not add bulk but clearly define the silhouette in a flattering way. These jackets are crafted to be reliable, durable, and stylish, giving real value to customers who want both fashion and function. 

Moreover this outerwear line reflects a commitment to quality plus size fashion. The brand behind the collection has a long history in plus size retail, focusing on designs that celebrate a fuller figure without compromising on trends or craftsmanship.

Customers often praise the fabrics and finishes, and there is a thoughtful size range that makes the pieces accessible to a broad audience. While some may mention roominess in certain cuts, many appreciate that the tailoring feels generous and comfortable, avoiding overly tight fits. All in all, the jackets here are a strong pick for anyone seeking dependable, stylish, and well constructed plus size outerwear. 

Convenient Shopping Experience 

To support its customers, the brand offers helpful tools: sizing guides to help pick the right fit, a return policy for trying pieces with confidence, and a dedicated app for mobile shopping.

These features ensure that even shoppers relying entirely on online platforms can make informed choices. Their catalogue, which once doubled as a printed brochure, also remains a useful reference for product lines and seasonal themes, making shopping easier and more reliable. 

Empowering Women Through Fashion 

Overall, this label is more than just a plus size clothing retailer. It is a fashion forward, socially conscious brand that genuinely understands the needs of women who wear larger sizes.

By combining thoughtful design, responsible production, and a broad size range, it empowers customers to dress with confidence and style. With ongoing commitment to innovation, fit, and sustainability, the brand continues to play a vital role in shaping the future of inclusive fashion.